How does scarcity promotion lead to impulse purchase in the online market? A field experiment

Y Wu, L Xin, D Li, J Yu, J Guo - Information & Management, 2021 - Elsevier
Online retailers employ two strategies of limited-quantity and limited-time to entice
consumers' impulse purchases. However, little research has investigated the effects of these …
被引用次数：186 相关文章

How does scarcity promotion lead to impulse purchase in the online market? A field experiment

Y Wu, L Xin, D Li, J Yu, J Guo - Information and Management, 2021 - experts.umn.edu
Online retailers employ two strategies of limited-quantity and limited-time to entice
consumers' impulse purchases. However, little research has investigated the effects of these …