The micro foundations of social media use: Artificial intelligence integrated routine model

AM Ghouri, V Mani, MA ul Haq, SS Kamble - Journal of Business Research, 2022 - Elsevier
Increasingly, firms' social media (SM) use is on the rise; therefore, effective communication
on SM remains a challenge for firms in the digital era. This study explores firms' different SM …
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The micro foundations of social media use: Artificial intelligence integrated routine model

AM Ghouri, V Mani, SS Kamble - Journal of Business Research, 2022 - ideas.repec.org
Increasingly, firms' social media (SM) use is on the rise; therefore, effective communication
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The micro foundations of social media use: Artificial intelligence integrated routine model

A Ghouri, V Mani, MAU Haq… - Journal of Business …, 2022 - openresearch.lsbu.ac.uk
Increasingly, firms' social media (SM) use is on the rise; therefore, effective communication
on SM remains a challenge for firms in the digital era. This study explores firms' different SM …

The micro foundations of social media use: Artificial intelligence integrated routine model

AM Ghouri - Journal of Business Research, 2022 - papers.ssrn.com
Increasingly, firms' social media (SM) use is on the rise; therefore, effective communication
on SM remains a challenge for firms in the digital era. This study explores firms' different SM …

The micro foundations of social media use: Artificial intelligence integrated routine model

AM Ghouri, V Mani, SS Kamble - Journal of Business …, 2022 - econpapers.repec.org
Increasingly, firms' social media (SM) use is on the rise; therefore, effective communication
on SM remains a challenge for firms in the digital era. This study explores firms' different SM …