Making sustainable consumption decisions: The effects of product availability on product purchase intention

MA Weissmann, RLT Hock - Journal of Global Marketing, 2022 - Taylor & Francis
Lack of product availability is cited in the literature as a major factor that prevents consumers
from purchasing sustainable products. Yet, little empirical research exists to document the …

Making Sustainable Consumption Decisions: The Effects of Product Availability on Product Purchase Intention

MA Weissmann, RLT Hock - Journal of Global Marketing, 2022 - ingentaconnect.com
Lack of product availability is cited in the literature as a major factor that prevents consumers
from purchasing sustainable products. Yet, little empirical research exists to document the …