Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

R Algharabat, NP Rana, AA Alalwan… - Journal of Retailing and …, 2020 - Elsevier
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …
被引用次数：396 相关文章

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

R Algharabat, NP Rana, AA Alalwan… - Journal of Retailing …, 2020 - econpapers.repec.org
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …

[引用][C] Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

R Algharabat, NP Rana, AA Alalwan… - Journal of Retailing and …, 2020 - cir.nii.ac.jp
Investigating the antecedents of customer brand engagement and consumer-based brand
equity in social media | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細 …

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

R Algharabat, NP Rana, AA Alalwan… - Journal of Retailing …, 2020 - ksascholar.dri.sa
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …
[PDF] core.ac.uk

[PDF][PDF] Investigating the Antecedents of Customer Brand Engagement and Consumer-based Brand Equity in Social Media

R Algharabat, NP Rana, AA Alalwan, A Baabdullah… - core.ac.uk
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …
[PDF] researchgate.net

[PDF][PDF] Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

R Algharabat, NP Rana, AA Alalwan… - Journal of Retailing …, 2020 - researchgate.net
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

A Algharabat, NP Rana, AA Alalwan, AM Baabdullah… - 2020 - bradscholars.brad.ac.uk
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …
[PDF] swan.ac.uk

[PDF][PDF] Investigating the Antecedents of Customer Brand Engagement and Consumer-based Brand Equity in Social Media

R Algharabat, NP Rana, AA Alalwan, A Baabdullah… - cronfa.swan.ac.uk
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …

Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

R Algharabat, NP Rana, AA Alalwan… - Journal of Retailing …, 2020 - ideas.repec.org
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …
[PDF] academia.edu

[PDF][PDF] Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media

A Algharabat, NP Rana, AA Alalwan - academia.edu
The current research is concerned with identifying and testing the role of three main
predictors: consumer involvement, consumer participation, and self-expressive brand on the …