Data‐driven services marketing in a connected world
Purpose–The purpose of this paper is to provide insights into the benefits of data‐driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …
Data-driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina… - Journal of service …, 2013 - research.utwente.nl
Purpose–The purpose of this paper is to provide insights into the benefits of data-driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …
[PDF][PDF] Data-driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina… - Journal of Service …, 2013 - researchgate.net
Purpose–The purpose of this paper is to provide insights into the benefits of data-driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …
[引用][C] Data-Driven Services Marketing in a Connected World
V Kumar, V Chattaraman, C Neghina, B Skiera… - 2013 - repository.ubn.ru.nl
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Data‐driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina… - Journal of Service …, 2013 - emerald.com
The purpose of this paper is to provide insights into the benefits of data‐driven services
marketing and provide a conceptual framework for how to link traditional and new sources of …
marketing and provide a conceptual framework for how to link traditional and new sources of …
Data-driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina, B Skiera… - 2013 - dro.deakin.edu.au
Purpose: The purpose of this paper is to provide insights into the benefits of data-driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …
[PDF][PDF] Data-driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina… - Journal of Service …, 2013 - academia.edu
Purpose–The purpose of this paper is to provide insights into the benefits of data-driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …
Data-driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina… - Journal of Service …, 2013 - ingentaconnect.com
Purpose‐The purpose of this paper is to provide insights into the benefits of data-driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …
Data-driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina, B Skiera… - 2013 - dro.deakin.edu.au
Purpose: The purpose of this paper is to provide insights into the benefits of data-driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …
[PDF][PDF] Data-driven services marketing in a connected world
V Kumar, V Chattaraman, C Neghina… - Journal of Service …, 2013 - academia.edu
Purpose–The purpose of this paper is to provide insights into the benefits of data-driven
services marketing and provide a conceptual framework for how to link traditional and new …
services marketing and provide a conceptual framework for how to link traditional and new …