50 years of social marketing: seeding solutions for the future

T Dietrich, E Hurley, J Carins, J Kassirer… - European Journal of …, 2022 - emerald.com
50 years of social marketing: seeding solutions for the future | Emerald Insight Books and
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50 years of social marketing: seeding solutions for the future

T Dietrich, E Hurley, J Carins, J Kassirer… - European Journal of …, 2022 - emerald.com
Purpose The purpose of this paper is synthesise social marketing literature over the past fifty
years and deliver a set of guiding tenets to propel social marketing's agenda forward …

[PDF][PDF] 50 years of social marketing: seeding solutions for the future

T Dietrich, E Hurley, J Carins, J Kassirer… - European Journal of …, 2022 - academia.edu
Purpose This paper looks back to look forward, through a synthesising social marketing
literature over the last fifty years, and delivers a set of guiding tenets to propel social …

50 years of social marketing: seeding solutions for the future

T Dietrich, E Hurley, J Carins, J Kassirer… - European Journal of …, 2022 - ingentaconnect.com
Purpose The purpose of this paper is synthesise social marketing literature over the past fifty
years and deliver a set of guiding tenets to propel social marketing's agenda forward …

50 years of social marketing: seeding solutions for the future

T Dietrich, E Hurley, J Carins, J Kassirer… - European Journal of …, 2022 - kar.kent.ac.uk
Purpose This paper looks back to look forward, through a synthesising social marketing
literature over the last fifty years, and delivers a set of guiding tenets to propel social …

50 years of social marketing: seeding solutions for the future

T Dietrich, E Hurley, J Carins, J Kassirer… - European Journal of …, 2022 - kar.kent.ac.uk
Purpose This paper looks back to look forward, through a synthesising social marketing
literature over the last fifty years, and delivers a set of guiding tenets to propel social …