Understanding fan motivation for interacting on social media
Social media provide fans with an additional means to engage with their team and are a
valuable forum for sport organizations to better understand fan motivations and strengthen …
valuable forum for sport organizations to better understand fan motivations and strengthen …
Understanding fan motivation for interacting on social media
C Stavros, MD Meng, K Westberg… - Sport Management …, 2014 - ideas.repec.org
• Contribute to emerging research on the nature of social media use by fans.• Detail key
motives fans exercise from the social media enabled connection to the team.• Discuss how …
motives fans exercise from the social media enabled connection to the team.• Discuss how …
Understanding fan motivation for interacting on social media
C Stavros, MD Meng, K Westberg, F Farrelly - Sport Management Review, 2014 - infona.pl
Social media provide fans with an additional means to engage with their team and are a
valuable forum for sport organizations to better understand fan motivations and strengthen …
valuable forum for sport organizations to better understand fan motivations and strengthen …
[PDF][PDF] Sport Management Review
C Stavros, MD Meng, K Westberg, F Farrelly - 2013 - academia.edu
Social media provide fans with an additional means to engage with their team and are a
valuable forum for sport organizations to better understand fan motivations and strengthen …
valuable forum for sport organizations to better understand fan motivations and strengthen …
Understanding fan motivation for interacting on social media
C Stavros, MD Meng, K Westberg… - Sport Management …, 2014 - Taylor & Francis
Highlights• Contribute to emerging research on the nature of social media use by fans.•
Detail key motives fans exercise from the social media enabled connection to the team.• …
Detail key motives fans exercise from the social media enabled connection to the team.• …
Understanding fan motivation for interacting on social media
C Stavros, MD Meng, K Westberg… - Sport Management …, 2014 - econpapers.repec.org
Social media provide fans with an additional means to engage with their team and are a
valuable forum for sport organizations to better understand fan motivations and strengthen …
valuable forum for sport organizations to better understand fan motivations and strengthen …
Understanding fan motivation for interacting on social media
C Stavros, MD Meng, K Westberg… - Sport Management …, 2014 - dialnet.unirioja.es
Social media provide fans with an additional means to engage with their team and are a
valuable forum for sport organizations to better understand fan motivations and strengthen …
valuable forum for sport organizations to better understand fan motivations and strengthen …
Understanding Fan Motivation for Interacting on Social Media
C Stavros, MD Meng, K Westberg… - Sport Management …, 2013 - digitalcommons.usu.edu
Social media provide fans with an additional means to engage with their team and are a
valuable forum for sport organizations to better understand fan motivations and strengthen …
valuable forum for sport organizations to better understand fan motivations and strengthen …
Understanding fan motivation for interacting on social media
C Stavros, M Meng, K Westberg… - Sport …, 2014 - researchrepository.rmit.edu.au
Abstract Interaction Motivation Relationship marketing Social media Sport marketing
Marketing Management (incl. Strategy and Customer Relations)
Marketing Management (incl. Strategy and Customer Relations)
Understanding fan motivation for interacting on social media
C Stavros, MD Meng, K Westberg… - Sport Management …, 2014 - ideas.repec.org
Social media provide fans with an additional means to engage with their team and are a
valuable forum for sport organizations to better understand fan motivations and strengthen …
valuable forum for sport organizations to better understand fan motivations and strengthen …