Predicting the antecedents of trust in social commerce–A hybrid structural equation modeling with neural network approach

LY Leong, TS Hew, KB Ooi, AYL Chong - Journal of Business Research, 2020 - Elsevier
Trust is an essential concern in s-commerce. Though existing research has studied the
association between trust and purchasing intention; the determinants of the formation of trust …
被引用次数：232 相关文章

Predicting the antecedents of trust in social commerce–A hybrid structural equation modeling with neural network approach

LY Leong, TS Hew, KB Ooi… - Journal of Business …, 2020 - econpapers.repec.org
Trust is an essential concern in s-commerce. Though existing research has studied the
association between trust and purchasing intention; the determinants of the formation of trust …

Predicting the antecedents of trust in social commerce–A hybrid structural equation modeling with neural network approach

LY Leong, TS Hew, KB Ooi… - Journal of Business …, 2020 - ideas.repec.org
Trust is an essential concern in s-commerce. Though existing research has studied the
association between trust and purchasing intention; the determinants of the formation of trust …