Toward a better understanding of key determinants and consequences of masstige consumption

J Boisvert, G Christodoulides, MS Khan - Journal of Business Research, 2023 - Elsevier
Consumption of masstige brands has emerged as an important research domain. This study
investigates the key determinants, mediators, and consequences of masstige brands as they …
被引用次数：13 相关文章
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[PDF][PDF] Toward a better understanding of key determinants and consequences of masstige consumption

J Boisvert, G Christodoulides… - Journal of Business …, 2023 - drive.google.com
Consumption of masstige brands has emerged as an important research domain. This study
investigates the key determinants, mediators, and consequences of masstige brands as they …

Toward a better understanding of key determinants and consequences of masstige consumption

J Boisvert, G Christodoulides… - Journal of Business …, 2023 - ideas.repec.org
Consumption of masstige brands has emerged as an important research domain. This study
investigates the key determinants, mediators, and consequences of masstige brands as they …

Toward a better understanding of key determinants and consequences of masstige consumption

J Boisvert, G Christodoulides… - Journal of Business …, 2023 - nchr.elsevierpure.com
Consumption of masstige brands has emerged as an important research domain. This study
investigates the key determinants, mediators, and consequences of masstige brands as they …

Toward a better understanding of key determinants and consequences of masstige consumption

J Boisvert, G Christodoulides… - Journal of Business …, 2023 - econpapers.repec.org
Consumption of masstige brands has emerged as an important research domain. This study
investigates the key determinants, mediators, and consequences of masstige brands as they …