Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world's country tourism slogans
M Lever, R Abbas - Journal of Vacation Marketing, 2019 - journals.sagepub.com
Despite a large focus on polysemy and rhetorical figures in brands and logos, there is much
less research on slogans in marketing literature in general and virtually no studies that relate …
less research on slogans in marketing literature in general and virtually no studies that relate …
Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): a rhetorical analysis of the world's country tourism slogans.
M Lever, R Abbas - 2019 - cabidigitallibrary.org
Despite a large focus on polysemy and rhetorical figures in brands and logos, there is much
less research on slogans in marketing literature in general and virtually no studies that relate …
less research on slogans in marketing literature in general and virtually no studies that relate …