Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture

M Unger, M Wedel, A Tuzhilin - Data Mining and Knowledge Discovery, 2024 - Springer
We propose the use of a deep learning architecture, called RETINA, to predict multi-
alternative, multi-attribute consumer choice from eye movement data. RETINA directly uses …

Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture

M Unger, M Wedel, A Tuzhilin - Data Mining and Knowledge Discovery, 2024 - dl.acm.org
We propose the use of a deep learning architecture, called RETINA, to predict multi-
alternative, multi-attribute consumer choice from eye movement data. RETINA directly uses …

[PDF][PDF] Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture

M Unger, M Wedel, A Tuzhilin - researchgate.net
We propose the use of a deep learning architecture, called RETINA, to predict multi-
alternative, multi-attribute consumer choice from eye movement data. RETINA directly uses …

Predicting Consumer Choice from Raw Eye-Movement Data Using the RETINA Deep Learning Architecture

M Unger, M Wedel, A Tuzhilin - Available at SSRN 4341410, 2023 - papers.ssrn.com
We propose the use of a deep learning architecture, called RETINA, to predict multi-
alternative, multi-attribute consumer choice from eye movement data. RETINA directly uses …

[PDF][PDF] Predicting consumer choice from raw eye-movement data using the RETINA deep learning architecture

M Unger, M Wedel, A Tuzhilin - researchgate.net
Research has revealed the potential of recording people's eye movements to characterize
and predict their choice decisions. In this paper, we propose the use of a deep learning …