Value creation and destruction in social marketing services: a review and research agenda
N Zainuddin, R Gordon - Journal of services marketing, 2020 - emerald.com
Purpose This paper aims to provide a review of the extant literature on value creation and
destruction in social marketing services for social change, for the purposes of developing a …
destruction in social marketing services for social change, for the purposes of developing a …
Value creation and destruction in social marketing services: a review and research agenda
N Zainuddin, R Gordon - Journal of Services Marketing, 2020 - cir.nii.ac.jp
抄録< jats: sec>< jats: title content-type=" abstract-subheading"> Purpose</jats: title>< jats:
p> This paper aims to provide a review of the extant literature on value creation and …
p> This paper aims to provide a review of the extant literature on value creation and …
[PDF][PDF] Value creation and destruction in social marketing services: a review and research agenda
N Zainuddin, R Gordon - Journal of Services Marketing - pdfs.semanticscholar.org
Purpose: This paper aims to provide a review of the extant literature on value creation and
destruction in social marketing services for social change, for the purposes of developing a …
destruction in social marketing services for social change, for the purposes of developing a …
Value creation and destruction in social marketing services: A review and research agenda
N Zainuddin, R Gordon - Journal of Services Marketing, 2020 - eprints.qut.edu.au
Purpose: This paper aims to provide a review of the extant literature on value creation and
destruction in social marketing services for social change, for the purposes of developing a …
destruction in social marketing services for social change, for the purposes of developing a …
Value creation and destruction in social marketing services: a review and research agenda
N Zainuddin, R Gordon - Journal of Services Marketing, 2020 - ingentaconnect.com
Purpose This paper aims to provide a review of the extant literature on value creation and
destruction in social marketing services for social change, for the purposes of developing a …
destruction in social marketing services for social change, for the purposes of developing a …
Value creation and destruction in social marketing services: a review and research agenda
N Zainuddin, R Gordon - 2020 - ro.uow.edu.au
Purpose: This paper aims to provide a review of the extant literature on value creation and
destruction in social marketing services for social change, for the purposes of developing a …
destruction in social marketing services for social change, for the purposes of developing a …