Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships

RN Rutter, SJ Barnes, S Roper, J Nadeau… - … Management & Data …, 2021 - emerald.com
Purpose This research tests empirically the level of consumer engagement with a product
via a nonbrand-controlled platform. The authors explore how social media influencers and …
被引用次数：38 相关文章
[PDF] northumbria.ac.uk

[PDF][PDF] Social Media Influencers, Product Placement and Network Engagement: Using AI Image Analysis to Empirically Test Relationships

RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice - researchportal.northumbria.ac.uk
Purpose-This research tests empirically the level of consumer engagement with a product
via a non-brand-controlled platform. We explore how social media influencers and …
[PDF] core.ac.uk

[PDF][PDF] Social Media Influencers, Product Placement and Network Engagement: Using AI Image Analysis to Empirically Test Relationships

RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice - core.ac.uk
Purpose-This research tests empirically the level of consumer engagement with a product
via a non-brand-controlled platform. We explore how social media influencers and …

Social media influencers, product placement and network engagement: Using AI image analysis to empirically test relationships

R Rutter, SJ Barnes, S Roper… - … and Data Systems, 2021 - ueaeprints.uea.ac.uk
Purpose: This research tests empirically the level of consumer engagement with a product
via a nonbrand-controlled platform. The authors explore how social media influencers and …
[PDF] uea.ac.uk

[PDF][PDF] Social Media Influencers, Product Placement and Network Engagement: Using AI Image Analysis to Empirically Test Relationships

RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice - research-portal.uea.ac.uk
Purpose-This research tests empirically the level of consumer engagement with a product
via a non-brand-controlled platform. We explore how social media influencers and …
[PDF] richierutter.com

[PDF][PDF] Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships

RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice - 2021 - richierutter.com
Purpose–This research tests empirically the level of consumer engagement with a product
via a nonbrandcontrolled platform. The authors explore how social media influencers and …

[引用][C] Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships

RN Rutter, SJ Barnes, S Roper… - … Management & Data …, 2021 - ingentaconnect.com
PurposeThis research tests empirically the level of consumer engagement with a product via
a nonbrand-controlled platform. The authors explore how social media influencers and …

Social media influencers, product placement and network engagement: using AI image analysis to empirically test relationships

R Rutter, S Barnes, S Roper, J Nadeau… - … Management and Data …, 2021 - pure.hud.ac.uk
Purpose–This research tests empirically the level of consumer engagement with a product
via a nonbrand-controlled platform. The authors explore how social media influencers and …

Social media influencers, product placement and network engagement: Using AI image analysis to empirically test relationships

R Rutter, SJ Barnes, S Roper… - … and Data Systems, 2021 - research-portal.uea.ac.uk
Purpose: This research tests empirically the level of consumer engagement with a product
via a nonbrand-controlled platform. The authors explore how social media influencers and …
[PDF] uea.ac.uk

[PDF][PDF] Social Media Influencers, Product Placement and Network Engagement: Using AI Image Analysis to Empirically Test Relationships

RN Rutter, SJ Barnes, S Roper, J Nadeau, F Lettice - ueaeprints.uea.ac.uk
Purpose-This research tests empirically the level of consumer engagement with a product
via a non-brand-controlled platform. We explore how social media influencers and …