Influences of background factors on consumers' purchase intention in China's organic food market: Assessing moderating role of word-of-mouth (WOM)

S Li, NS Jaharuddin - Cogent business & management, 2021 - Taylor & Francis
The present study aims to clarify how background factors influence consumers' intention of
purchasing organic food from individual, social, and information perspectives (ie, health …

Influences of background factors on consumers' purchase intention in China's organic food market: Assessing moderating role of word-of-mouth (WOM)

S Li, NS Jaharuddin - Cogent Business & Management, 2021 - ideas.repec.org
The present study aims to clarify how background factors influence consumers' intention of
purchasing organic food from individual, social, and information perspectives (ie, health …

Influences of background factors on consumers' purchase intention in China's organic food market: Assessing moderating role of word-of-mouth (WOM)

S Li, NS Jaharuddin - Cogent Business & Management, 2021 - econstor.eu
The present study aims to clarify how background factors influence consumers' intention of
purchasing organic food from individual, social, and information perspectives (ie, health …

Influences of background factors on consumers' purchase intention in China's organic food market: Assessing moderating role of word-of-mouth (WOM)

S Li, NS Jaharuddin - Cogent Business & Management, 2021 - econpapers.repec.org
The present study aims to clarify how background factors influence consumers' intention of
purchasing organic food from individual, social, and information perspectives (ie, health …

Influences of background factors on consumers' purchase intention in China's organic food market: Assessing moderating role of word-of-mouth (WOM)

S Li, NS Jaharuddin - Cogent Business & Management, 2021 - search.proquest.com
The present study aims to clarify how background factors influence consumers' intention of
purchasing organic food from individual, social, and information perspectives (ie, health …