Storytelling in heritage tourism: an exploration of co-creative experiences from a tourist perspective

AC Campos, MM Guerreiro… - Museum Management and …, 2023 - Taylor & Francis
Storytelling has been posited as a co-creative tool to increase visitor engagement and
experience memorability. However, a lack of knowledge exists regarding its role …
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[PDF] academia.edu

[PDF][PDF] Storytelling in heritage tourism: an exploration of co-creative experiences from a tourist perspective

AC Campos, MM Guerreiro, MC Beevor - 2023 - academia.edu
Storytelling has been posited as a co-creative tool to increase visitor engagement and
experience memorability. However, a lack of knowledge exists regarding its role …