Tracking the Effects of Groundswell Communication on the Attitudinal and Purchasing Behaviour of Consumers of Eco-Friendly Products

S Ščepková, A Zaušková - European Conference on Innovation …, 2023 - books.google.com
The expansion of the dialogue and individual customer values due to active development of
digital communication, which is related to innovation of digital communication and its …

Tracking the Effects of Groundswell Communication on the Attitudinal and Purchasing Behaviour of Consumers of Eco-Friendly Products

S Ščepková, A Zaušková - European …, 2023 - papers.academic-conferences.org
The expansion of the dialogue and individual customer values due to active development of
digital communication, which is related to innovation of digital communication and its …

Tracking the Effects of Groundswell Communication on the Attitudinal and Purchasing Behaviour of Consumers of Eco-Friendly Products

A Zaušková, S Ščepková - European Conference on …, 2023 - search.proquest.com
The expansion of the dialogue and individual customer values due to active development of
digital communication, which is related to innovation of digital communication and its …