Social media celebrities and new world order. What drives purchasing behavior among social media followers?
Social media celebrities (SMCs) and social media platforms (SMPs) have become
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
Social media celebrities and new world order. What drives purchasing behavior among social media followers?
HKA Wahab, M Tao, A Tandon, M Ashfaq… - Journal of Retailing and …, 2022 - ideas.repec.org
Social media celebrities (SMCs) and social media platforms (SMPs) have become
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
Social media celebrities and new world order. What drives purchasing behavior among social media followers?
HKA Wahab, M Tao, A Tandon… - Journal of Retailing …, 2022 - econpapers.repec.org
Social media celebrities (SMCs) and social media platforms (SMPs) have become
indispensable in today's business and marketing settings. Drawing on the celebrity influence …
indispensable in today's business and marketing settings. Drawing on the celebrity influence …