Linking political brand image and voter perception in India: A political market orientation approach
K DasGupta, S Sarkar - Journal of Public Affairs, 2022 - Wiley Online Library
Political parties in order to design their competitive strategies are always keen to understand
the factors that govern voter's perception. Voter's perception in this paper utilizes voter's …
the factors that govern voter's perception. Voter's perception in this paper utilizes voter's …
Linking political brand image and voter perception in India: A political market orientation approach.
K DasGupta, S Sarkar - Journal of Public Affairs (14723891), 2022 - search.ebscohost.com
Political parties in order to design their competitive strategies are always keen to understand
the factors that govern voter's perception. Voter's perception in this paper utilizes voter's …
the factors that govern voter's perception. Voter's perception in this paper utilizes voter's …
Linking political brand image and voter perception in India: a political market orientation approach
K DasGupta, S Sarkar - 2022 - idr.iimranchi.ac.in
Political parties in order to design their competitive strategies are always keen to understand
the factors that govern voter's perception. Voter's perception in this paper utilizes voter's …
the factors that govern voter's perception. Voter's perception in this paper utilizes voter's …
[PDF][PDF] Linking political brand image and voter perception in India: A political market orientation approach
K DasGupta, S Sarkar - researchgate.net
Political marketing has evolved over the decades as a sub-discipline of marketing in several
trajectories (Harris & Lock, 2010; Schofield & Reeves, 2015). In a marked departure from the …
trajectories (Harris & Lock, 2010; Schofield & Reeves, 2015). In a marked departure from the …