An empirical model of advertising dynamics
This paper develops a model of dynamic advertising competition, and applies it to the
problem of optimal advertising scheduling through time. In many industries we observe …
problem of optimal advertising scheduling through time. In many industries we observe …
[PDF][PDF] An Empirical Model of Advertising Dynamics
DUBÉ JEAN-PIERRE, JH GUNTER… - Quantitative Marketing …, 2005 - Citeseer
This paper develops a model of dynamic advertising competition, and applies it to the
problem of optimal advertising scheduling through time. In many industries we observe …
problem of optimal advertising scheduling through time. In many industries we observe …
An Empirical Model of Advertising Dynamics
JP Dubé, GJ Hitsch, P Manchanda - Available at SSRN 478050, 2004 - papers.ssrn.com
We develop a model of dynamic advertising and apply it to the problem of optimal
advertising scheduling through time. In many industries we observe advertising pulsing …
advertising scheduling through time. In many industries we observe advertising pulsing …
An Empirical Model of Advertising Dynamics
JP Dubé, GJ Hitsch, P Manchanda - Quantitative Marketing and …, 2005 - infona.pl
This paper develops a model of dynamic advertising competition, and applies it to the
problem of optimal advertising scheduling through time. In many industries we observe …
problem of optimal advertising scheduling through time. In many industries we observe …
[PDF][PDF] An Empirical Model of Advertising Dynamics
DUBÉ JEAN-PIERRE, JH GUNTER… - Quantitative Marketing …, 2005 - jp-dube.com
This paper develops a model of dynamic advertising competition, and applies it to the
problem of optimal advertising scheduling through time. In many industries we observe …
problem of optimal advertising scheduling through time. In many industries we observe …
[PDF][PDF] An Empirical Model of Advertising Dynamics1
JP Dubé, GJ Hitsch, P Manchanda - 2004 - academia.edu
We develop a model of dynamic advertising and apply it to the problem of optimal
advertising scheduling through time. In many industries we observe advertising “pulsing” …
advertising scheduling through time. In many industries we observe advertising “pulsing” …
An Empirical Model of Advertising Dynamics
JP Dubé, G Hitsch, P Manchanda - Quantitative Marketing and …, 2005 - ideas.repec.org
This paper develops a model of dynamic advertising competition, and applies it to the
problem of optimal advertising scheduling through time. In many industries we observe …
problem of optimal advertising scheduling through time. In many industries we observe …
An Empirical Model of Advertising Dynamics
JP Dubé, G Hitsch… - Quantitative Marketing and …, 2005 - econpapers.repec.org
This paper develops a model of dynamic advertising competition, and applies it to the
problem of optimal advertising scheduling through time. In many industries we observe …
problem of optimal advertising scheduling through time. In many industries we observe …
An Empirical Model of Advertising Dynamics.
JP Dubé, GJ Hitsch… - Quantitative Marketing & …, 2005 - search.ebscohost.com
This paper develops a model of dynamic advertising competition, and applies it to the
problem of optimal advertising scheduling through time. In many industries we observe …
problem of optimal advertising scheduling through time. In many industries we observe …
[引用][C] An Empirical Model of Advertising Dynamics
JP Dubé, GJ Hitsch, P Manchanda - Quantitative Marketing and …, 2005 - cir.nii.ac.jp