I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform

H Liu, L Chung, KH Tan, B Peng - Journal of Business Research, 2024 - Elsevier
This study focuses on sports live streaming platforms (SLSPs) that allow sports viewers to
actively engage with various actors while watching sports live streams. By considering the …

I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform

H Liu, L Chung, KH Tan, B Peng - Journal of Business …, 2024 - econpapers.repec.org
This study focuses on sports live streaming platforms (SLSPs) that allow sports viewers to
actively engage with various actors while watching sports live streams. By considering the …

I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform

H Liu, L Chung, KH Tan, B Peng - Journal of Business Research, 2024 - ideas.repec.org
This study focuses on sports live streaming platforms (SLSPs) that allow sports viewers to
actively engage with various actors while watching sports live streams. By considering the …

I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform.

H Liu, L Chung, KH Tan, B Peng - 2023 - cabidigitallibrary.org
This study focuses on sports live streaming platforms (SLSPs) that allow sports viewers to
actively engage with various actors while watching sports live streams. By considering the …