User comments in social media firestorms: A mixed-method study of purpose, tone, and motivation

S Matook, AR Dennis, YM Wang - Journal of Management …, 2022 - Taylor & Francis
Social media firestorms (SMF) are commonly seen as destructive forces of toxic comments
hurled at a target for perceived wrongdoing. Yet some research suggests that SMF can …

User Comments in Social Media Firestorms: A Mixed-Method Study of Purpose, Tone, and Motivation.

S Matook, AR Dennis, YM Wang - Journal of Management …, 2022 - search.ebscohost.com
Social media firestorms (SMF) are commonly seen as destructive forces of toxic comments
hurled at a target for perceived wrongdoing. Yet some research suggests that SMF can …

[引用][C] User comments in social media firestorms: a mixed-method study of purpose, tone, and motivation

S Matook, AR Dennis, YM Wang - Journal of Management …, 2022 - espace.library.uq.edu.au
Social media firestorms (SMF) are commonly seen as destructive forces of toxic comments
hurled at a target for perceived wrongdoing. Yet some research suggests that SMF can …