Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

M Tingchi Liu, I Anthony Wong, C Rongwei… - International Journal of …, 2014 - emerald.com
Purpose–This study aims to investigate how perceptions associated with corporate social
responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial …
被引用次数：164 相关文章
[PDF] researchgate.net

[PDF][PDF] Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

MTLIA Wong, CRTH Tseng - JSM, 2012 - researchgate.net
Purpose–This study aims to investigate how perceptions associated with corporate social
responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial …

Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

MT Liu, IA Wong, C Rongwei, TH Tseng - 2014 - repository.um.edu.mo
Purpose–This study aims to investigate how perceptions associated with corporate social
responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial …

Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

MT Liu, IA Wong, C Rongwei, TH Tseng - International Journal of …, 2014 - cir.nii.ac.jp
抄録< jats: sec>< jats: title content-type=" abstract-heading"> Purpose</jats: title>< jats: p>–
This study aims to investigate how perceptions associated with corporate social …

Does perceived CSR initiatives enhance customer preference and loyalty in casinos?

TC Liu, AI Wong, R Chu, T Tseng - 2014 - repository.um.edu.mo
This study aims to investigate how perceptions associated with corporate social
responsibility (CSR) initiatives influence customers' preference and loyalty in a controversial …

[引用][C] Do perceived CSR initiatives enhance customer preference and loyalty in casinos?

MT Liu, IA Wong, C Rongwei… - International …, 2014 - Emerald Group Publishing, Limited