[HTML][HTML] Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities …
WM Lim - Journal of Business Research, 2023 - Elsevier
Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …
catalyst for transformative marketing was the desire of customers for more meaningful …
Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and …
W Marc Lim - Journal of Business Research, 2023 - ideas.repec.org
Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …
catalyst for transformative marketing was the desire of customers for more meaningful …
Transformative marketing in the new normal: A novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and …
W Marc Lim - Journal of Business Research, 2023 - econpapers.repec.org
Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …
catalyst for transformative marketing was the desire of customers for more meaningful …