What drives user stickiness and satisfaction in OTT video streaming platforms? A mixed-method exploration
S Periaiya, AT Nandukrishna - International Journal of Human …, 2024 - Taylor & Francis
Abstract Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …
increased in popularity, there is limited academic research into its usage. However, there is …
What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration
S Periaiya, AT Nandukrishna - International Journal of Human …, 2024 - ingentaconnect.com
Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it has
increased in popularity, there is limited academic research into its usage. However, there is …
increased in popularity, there is limited academic research into its usage. However, there is …
[PDF][PDF] What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration
S Periaiya, AT Nandukrishna - researchgate.net
ABSTRACT Globally, over-the-top (OTT) video-streaming platforms are proliferating. While it
has increased in popularity, there is limited academic research into its usage. However …
has increased in popularity, there is limited academic research into its usage. However …