Jingle Modification: Does Slogan Help?

WFH Sadri, SM Noor - Journal of Communication …, 2022 - journals.mmupress.com
In advertising, jingle modifications are often done to inject freshness and to avoid wear-out.
This study seeks to determine the effects of jingle modification on brand attitude and brand …

Jingle Modification: Does Slogan Help?

WFH Sadri, SM Noor - Journal of Communication, Language and …, 2022 - mmupress.com
In advertising, jingle modifications are often done to inject freshness and to avoid wear-out.
This study seeks to determine the effects of jingle modification on brand attitude and brand …

Jingle Modification: Does Slogan Help?

WF Hussain Sadri, S Md Noor - Journal of Communication …, 2022 - shdl.mmu.edu.my
In advertising, jingle modifications are often executed to inject freshness. Slogans on the
other hand, are often included to improve consumers' memory of the brand and develop …

[PDF][PDF] LANGUAGE AND CULTURE

SM Noor - JOURNAL OF COMMUNICATION, 2022 - scholar.archive.org
In advertising, jingle modifications are often executed to inject freshness. Slogans on the
other hand, are often included to improve consumers' memory of the brand and develop …

Jingle Modification: Does Slogan Help?

WF Hussain Sadri, S Md Noor - Journal of Communication …, 2022 - shdl.mmu.edu.my
In advertising, jingle modifications are often executed to inject freshness. Slogans on the
other hand, are often included to improve consumers' memory of the brand and develop …