Customer experience and engagement in tourism destinations: The experiential marketing perspective
RA Rather - Journal of Travel & Tourism Marketing, 2020 - Taylor & Francis
Tourism destinations are increasingly offering experiential services to promote the
development of their competitive advantage. This research investigates the effects of …
development of their competitive advantage. This research investigates the effects of …
Customer experience and engagement in tourism destinations: the experiential marketing perspective.
RA Rather - 2020 - cabidigitallibrary.org
Tourism destinations are increasingly offering experiential services to promote the
development of their competitive advantage. This research investigates the effects of …
development of their competitive advantage. This research investigates the effects of …