Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda
M Kolańska‐Stronka, B Singh - International Journal of …, 2024 - Wiley Online Library
The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …
research on its effect on consumer behaviour is still evolving, ensuing the literature …
Five decades of self‐congruity in consumer behaviour research: A systematic review and future research agenda.
M Kolańska‐Stronka, B Singh - International Journal of Consumer …, 2023 - psycnet.apa.org
The conceptualization of self‐congruity is more than five decades old. However, the
research on its effect on consumer behaviour is still evolving, ensuing the literature …
research on its effect on consumer behaviour is still evolving, ensuing the literature …