Overview of stakeholder involvement in social marketing
NR Luca - The Palgrave Encyclopedia of Social Marketing, 2021 - Springer
Stakeholder involvement is an approach to stakeholder management which engages actors
in the social marketing process. Stakeholders can be involved in different ways from being …
in the social marketing process. Stakeholders can be involved in different ways from being …
[引用][C] Overview of Stakeholder Involvement in Social Marketing
NR Luca - 2021 - pure.york.ac.uk
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