The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees
This study tries to explain how brand authenticity is differently formed according to the type
of service employee, such as robot service employees versus human service employees …
of service employee, such as robot service employees versus human service employees …
The antecedents and consequences of brand authenticity in the restaurant industry: robot service employees versus human service employees.
J Hwang, HM Kim, KH Joo, JJ Kim - 2022 - cabidigitallibrary.org
This study tries to explain how brand authenticity is differently formed according to the type
of service employee, such as robot service employees versus human service employees …
of service employee, such as robot service employees versus human service employees …