Woke-washing:“intersectional” femvertising and branding “woke” bravery

F Sobande - European journal of marketing, 2019 - emerald.com
Purpose This paper aims to explore how and why ideas regarding “intersectional”
approaches to feminism and Black activism are drawn on in marketing content related to the …

Woke-washing:'intersectional'femvertising and branding'woke'bravery

F Sobande - European Journal of Marketing, 2019 - orca.cardiff.ac.uk
Purpose This paper aims to explore how and why ideas regarding “intersectional”
approaches to feminism and Black activism are drawn on in marketing content related to the …

Woke-washing:“intersectional” femvertising and branding “woke” bravery

F Sobande - European Journal of Marketing, 2019 - emerald.com
Purpose This paper aims to explore how and why ideas regarding “intersectional”
approaches to feminism and Black activism are drawn on in marketing content related to the …

[引用][C] Woke-washing:“intersectional” femvertising and branding “woke” bravery

F Sobande - European Journal of Marketing, 2020 - ingentaconnect.com
Purpose This paper aims to explore how and why ideas regarding “intersectional”
approaches to feminism and Black activism are drawn on in marketing content related to the …