Customer retention management: A complementary use of data mining and soft systems methodology

M Mehrabioun, BM Mahdizadeh - Human Systems …, 2021 - content.iospress.com
BACKGROUND: Customer retention and management of customer churn are deemed as
among the most significant issues for businesses. Given the fact that customer churn is not …

Customer retention management: A complementary use of data mining and soft systems methodology.

M Mehrabioun, BM Mahdizadeh - Human Systems …, 2021 - search.ebscohost.com
BACKGROUND: Customer retention and management of customer churn are deemed as
among the most significant issues for businesses. Given the fact that customer churn is not …