An unconscious drive to help others? Using the implicit association test to measure prosocial motivation
We introduce an Implicit Association Test whose purpose is to measure implicit—or
unconscious—prosocial motivation. In doing so, our aim is to provide researchers with a tool …
unconscious—prosocial motivation. In doing so, our aim is to provide researchers with a tool …
An Unconscious Drive to Help Others? Using the Implicit Association Test to Measure Prosocial Motivation
JD Marvel, WD Resh - International Public Management …, 2019 - ingentaconnect.com
We introduce an Implicit Association Test whose purpose is to measure implicit—or
unconscious—prosocial motivation. In doing so, our aim is to provide researchers with a tool …
unconscious—prosocial motivation. In doing so, our aim is to provide researchers with a tool …