An unconscious drive to help others? Using the implicit association test to measure prosocial motivation

JD Marvel, WD Resh - International Public Management Journal, 2019 - Taylor & Francis
We introduce an Implicit Association Test whose purpose is to measure implicit—or
unconscious—prosocial motivation. In doing so, our aim is to provide researchers with a tool …

An Unconscious Drive to Help Others? Using the Implicit Association Test to Measure Prosocial Motivation

JD Marvel, WD Resh - International Public Management …, 2019 - ingentaconnect.com
We introduce an Implicit Association Test whose purpose is to measure implicit—or
unconscious—prosocial motivation. In doing so, our aim is to provide researchers with a tool …