Slogans and logos as brand signals within investment promotion
RT Wilson - Journal of Place Management and Development, 2021 - emerald.com
Purpose The purpose of this research is to understand how brand-building is used to lend
credibility to investor information and to differentiate countries competing for foreign …
credibility to investor information and to differentiate countries competing for foreign …
Slogans and logos as brand signals within investment promotion
RT Wilson - Journal of Place Management and Development, 2020 - ingentaconnect.com
Purpose The purpose of this research is to understand how brand-building is used to lend
credibility to investor information and to differentiate countries competing for foreign …
credibility to investor information and to differentiate countries competing for foreign …