'Instagram made Me buy it': Generation Z impulse purchases in fashion industry

E Djafarova, T Bowes - Journal of retailing and consumer services, 2021 - Elsevier
This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …
被引用次数：533 相关文章

'Instagram made Me buy it': Generation Z impulse purchases in fashion industry

E Djafarova, T Bowes - Journal of Retailing and Consumer …, 2021 - nrl.northumbria.ac.uk
This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

‘ Instagram made Me buy it’: Generation Z impulse purchases in fashion industry

E Djafarova, T Bowes - Journal of Retailing and Consumer …, 2021 - econpapers.repec.org
This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …

‘ Instagram made Me buy it’: Generation Z impulse purchases in fashion industry

E Djafarova, T Bowes - Journal of Retailing and Consumer Services, 2021 - ideas.repec.org
This paper investigates what types of Instagram marketing tools are the most effective in
relation to Generation Z's impulse purchasing behaviour within fashion industry in the …