How effective is targeted advertising?
A Farahat, MC Bailey - Proceedings of the 21st international conference …, 2012 - dl.acm.org
Advertisers are demanding more accurate estimates of the impact of targeted
advertisements, yet no study proposes an appropriate methodology to analyze the …
advertisements, yet no study proposes an appropriate methodology to analyze the …
[PDF][PDF] How Effective is Targeted Advertising?
A Farahat, M Bailey - scholar.archive.org
Advertisers are demanding more accurate estimates of the impact of targeted
advertisements, yet no study proposes an appropriate methodology to analyze the …
advertisements, yet no study proposes an appropriate methodology to analyze the …
How effective is targeted advertising?
A Farahat - 2013 American Control Conference, 2013 - ieeexplore.ieee.org
Advertisers are demanding more accurate estimates of the impact of targeted
advertisements, yet no study proposes an appropriate methodology to analyze the …
advertisements, yet no study proposes an appropriate methodology to analyze the …
How effective is targeted advertising?
A Farahat - 2013 American Control Conference - infona.pl
Advertisers are demanding more accurate estimates of the impact of targeted
advertisements, yet no study proposes an appropriate methodology to analyze the …
advertisements, yet no study proposes an appropriate methodology to analyze the …
[引用][C] How Effective is Targeted Advertising?
F Ayman - Proceedings of the 21st international conference on …, 2012 - cir.nii.ac.jp
[PDF][PDF] HOW EFFECTIVE IS TARGETED ADVERTISING?
A Farahat, M Bailey - 2011 - pdfs.semanticscholar.org
• There is a set of observable variables “S” that fully capture the heterogeneity between
users.• Examples include demographics, web behavior, etc.• Within a strata of S, the …
users.• Examples include demographics, web behavior, etc.• Within a strata of S, the …
How Effective is Targeted Advertising?
A Farahat, M Bailey - Available at SSRN 2242311, 2012 - papers.ssrn.com
Advertisers are demanding more accurate estimates of the impact of targeted
advertisements, yet no study proposes an appropriate methodology to analyze the …
advertisements, yet no study proposes an appropriate methodology to analyze the …
[PDF][PDF] How Effective is Targeted Advertising?
A Farahat, M Bailey - scholar.archive.org
Advertisers are demanding more accurate estimates of the impact of targeted
advertisements, yet no study proposes an appropriate methodology to analyze the …
advertisements, yet no study proposes an appropriate methodology to analyze the …