Identification as a mediator of celebrity effects
MD Basil - Journal of broadcasting & electronic media, 1996 - Taylor & Francis
Considerable research has been devoted to the effects of celebrity endorsers on consumer
behavior. Most of the research has examined credibility or attractiveness as a determinant of …
behavior. Most of the research has examined credibility or attractiveness as a determinant of …
[引用][C] Identification as a mediator of celebrity effects
MD Basil - Journal of Broadcasting and Electronic Media, 1996 - elibrary.ru
Magic Johnson and HIV prevention campaigns БИБЛИОМЕТРИЧЕСКИЕ ПОКАЗАТЕЛИ:
Входит в РИНЦ: да Цитирований в РИНЦ: 11 Входит в ядро РИНЦ: да Цитирований из …
Входит в РИНЦ: да Цитирований в РИНЦ: 11 Входит в ядро РИНЦ: да Цитирований из …
Identification as a Mediator of Celebrity Effects.
MD Basil - Journal of Broadcasting and Electronic Media, 1996 - ERIC
This study examined personal concern, perceived risk, and sexual behavior of 147 college
students a year after Magic Johnson announced he tested positive for HIV (Human …
students a year after Magic Johnson announced he tested positive for HIV (Human …
[PDF][PDF] Identification as a mediator of celebrity effects
MD Basil - researchgate.net
Considerable research has been devoted to the effects of celebrity endorsers on consumer
behavior. Most of the research has examined credibility or attractiveness as a determinant of …
behavior. Most of the research has examined credibility or attractiveness as a determinant of …
Identification as a mediator of celebrity effects.
MD Basil - Journal of Broadcasting & Electronic Media, 1996 - search.ebscohost.com
Presents the results of a study about identification, a factor underlying the effects of celebrity
endorsements. Review of previous research suggesting that identification may be an …
endorsements. Review of previous research suggesting that identification may be an …
Identification as a mediator of celebrity effects.
MD Basil - Journal of Broadcasting & Electronic Media, 1996 - psycnet.apa.org
Tested the hypothesis that the effects of identification with a celebrity will mediate the
adoption of attitudinal and behavioral positions advocated by that celebrity. The effects of …
adoption of attitudinal and behavioral positions advocated by that celebrity. The effects of …
Identification as a Mediator of Celebrity Effects
MD Basil - J. Broad & Elec. Media, 1996 - HeinOnline
Considerable research has been devoted to the effects of celebrity endorsers on consumer
behavior. Most of the research has examined credibility or attractiveness as a determinant of …
behavior. Most of the research has examined credibility or attractiveness as a determinant of …