Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry

G Elia, AM Petruzzelli, A Urbinati - Technological forecasting and social …, 2020 - Elsevier
The paper focuses on virtual brand community (VBC) as new management tool for open
innovation. Existing research on the intersection between brand communities and …
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Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry

G Elia, A Messeni Petruzzelli… - … AND SOCIAL CHANGE, 2020 - iris.unisalento.it
The paper focuses on virtual brand community (VBC) as new management tool for open
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Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry

G Elia, A Messeni Petruzzelli… - … Forecasting and Social …, 2020 - econpapers.repec.org
The paper focuses on virtual brand community (VBC) as new management tool for open
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Implementing open innovation through virtual brand communities: a case study analysis in the semiconductor industry

G Elia, AM Petruzzelli… - … and social change, 2020 - liuc.esploro.exlibrisgroup.com
The paper focuses on virtual brand community (VBC) as new management tool for open
innovation. Existing research on the intersection between brand communities and …

Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry

G Elia, A Messeni Petruzzelli… - … Forecasting and Social …, 2020 - ideas.repec.org
The paper focuses on virtual brand community (VBC) as new management tool for open
innovation. Existing research on the intersection between brand communities and …

Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry

G Elia, A Messeni Petruzzelli… - … AND SOCIAL CHANGE, 2020 - airus.unisalento.it
The paper focuses on virtual brand community (VBC) as new management tool for open
innovation. Existing research on the intersection between brand communities and …

Implementing open innovation through virtual brand communities: a case study analysis in the semiconductor industry

G Elia, AM Petruzzelli… - … and social change, 2020 - liuc.esploro.exlibrisgroup.com
The paper focuses on virtual brand community (VBC) as new management tool for open
innovation. Existing research on the intersection between brand communities and …