[HTML][HTML] The role of influencers in live streaming e-commerce: influencer trust, attachment, and consumer purchase intention
N Chen, Y Yang - Journal of Theoretical and Applied Electronic …, 2023 - mdpi.com
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon
influencer marketing theory, this study examines the mechanisms through which influencers …
influencer marketing theory, this study examines the mechanisms through which influencers …
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
N Chen, Y Yang - Journal of Theoretical and Applied Electronic …, 2023 - dialnet.unirioja.es
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon
influencer marketing theory, this study examines the mechanisms through which influencers …
influencer marketing theory, this study examines the mechanisms through which influencers …
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention.
N Chen, Y Yang - Journal of Theoretical & Applied …, 2023 - search.ebscohost.com
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon
influencer marketing theory, this study examines the mechanisms through which influencers …
influencer marketing theory, this study examines the mechanisms through which influencers …
The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention
N Chen, Y Yang - Journal of Theoretical and Applied …, 2023 - search.proquest.com
Live streaming e-commerce has emerged as a novel online marketing model. Drawing upon
influencer marketing theory, this study examines the mechanisms through which influencers …
influencer marketing theory, this study examines the mechanisms through which influencers …