Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

PM Ten Klooster, M Visser, MDT De Jong - Food quality and preference, 2008 - Elsevier
Despite the attention for corporate, brand and product images, only few studies focus on
methodological comparisons of image research methods. This article presents a comparison …

[引用][C] Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

PM TEN KLOOSTER, M VISSER… - Food quality and …, 2008 - pascal-francis.inist.fr
Comparing two image research instruments : The Q-sort method versus the Likert attitude
questionnaire CNRS Inist Pascal-Francis CNRS Pascal and Francis Bibliographic …

Comparing two image research instruments: the Q-sort method versus the Likert attitude questionnaire.

PM Klooster, M Visser, MDT Jong - 2008 - cabidigitallibrary.org
Despite the attention for corporate, brand and product images, only few studies focus on
methodological comparisons of image research methods. This article presents a comparison …

Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

PM ten Klooster, M Visser, MDT de Jong - Food Quality and Preference, 2008 - Elsevier
Despite the attention for corporate, brand and product images, only few studies focus on
methodological comparisons of image research methods. This article presents a comparison …

[引用][C] Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

PM ten Klooster, M Visser, MDT de Jong - Food Quality and Preference, 2008 - cir.nii.ac.jp
Comparing two image research instruments: The Q-sort method versus the Likert attitude
questionnaire | CiNii Research CiNii 国立情報学研究所 学術情報ナビゲータ[サイニィ] 詳細へ移動 …

Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

PM ten Klooster, M Visser, MDT de Jong - Food Quality and Preference, 2008 - infona.pl
Despite the attention for corporate, brand and product images, only few studies focus on
methodological comparisons of image research methods. This article presents a comparison …

Comparing two image research intruments: The Q-sort methods versus the Likert attitude questionnaire

PM ten Klooster, M Visser… - Food quality and …, 2008 - research.utwente.nl
Despite the attention for corporate, brand and product images, only few studies focus on
methodological comparisons of image research methods. This article presents a comparison …

[PDF][PDF] Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

PM ten Klooster, M Visser… - Food Quality and …, 2008 - ris.utwente.nl
abstract Despite the attention for corporate, brand and product images, only few studies
focus on methodological comparisons of image research methods. This article presents a …

[PDF][PDF] Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

PM ten Klooster, M Visser… - Food Quality and …, 2008 - ris.utwente.nl
abstract Despite the attention for corporate, brand and product images, only few studies
focus on methodological comparisons of image research methods. This article presents a …

[引用][C] Comparing two image research instruments: The Q-sort method versus the Likert attitude questionnaire

PM ten Klooster, M Visser, MDT de Jong - 2008