You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to …
K Sokolova, C Perez - Journal of retailing and consumer services, 2021 - Elsevier
Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …
brands and products, and influencing purchase intentions of their followers. However …
[PDF][PDF] You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to …
K Sokolova, C Perez - researchgate.net
Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …
brands and products, and influencing purchase intentions of their followers. However …
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to …
K Sokolova, C Perez - Journal of Retailing and Consumer …, 2021 - econpapers.repec.org
Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …
brands and products, and influencing purchase intentions of their followers. However …
You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to …
K Sokolova, C Perez - Journal of Retailing and Consumer Services, 2021 - ideas.repec.org
Digital celebrities found on social media platforms are found to be successful in endorsing
brands and products, and influencing purchase intentions of their followers. However …
brands and products, and influencing purchase intentions of their followers. However …