The impact of consumer perceptions of, and attitudes toward mail-in rebates on effectiveness of rebates
BS Ong - Journal of Promotion Management, 2008 - Taylor & Francis
Rebates remain a popular promotional tool ($6 billion annually) despite many consumer
complaints. Approximately 40% of rebates go unredeemed each year. Manufacturers and/or …
complaints. Approximately 40% of rebates go unredeemed each year. Manufacturers and/or …
The Impact of Consumer Perceptions of, and Attitudes Toward Mail-in Rebates on Effectiveness of Rebates.
BS Ong - Journal of Promotion Management, 2008 - search.ebscohost.com
Rebates remain a popular promotional tool ($6 billion annually) despite many consumer
complaints. Approximately 40% of rebates go unredeemed each year. Manufacturers and/or …
complaints. Approximately 40% of rebates go unredeemed each year. Manufacturers and/or …