Design affordance in VR and customization intention: Is customer inspiration a missing link?

F Zhou, N Zhang, N Wang, J Mou - Technological Forecasting and Social …, 2023 - Elsevier
Virtual reality (VR) has become one of the most popular technologies in the context of
customization. However, little is known about whether, how and why the use of VR affects …
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Design affordance in VR and customization intention: Is customer inspiration a missing link?

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Design affordance in VR and customization intention: Is customer inspiration a missing link?

F Zhou, N Zhang, N Wang, J Mou - Technological Forecasting and …, 2023 - ideas.repec.org
Virtual reality (VR) has become one of the most popular technologies in the context of
customization. However, little is known about whether, how and why the use of VR affects …