Abstract Since Alwin Toffler coined the term choice overload in 1970, no systematic literature
review has been conducted on this subject. At the same time, the three metaanalytic …

The choice overload hypothesis states that an increase in the number of options to choose
from may lead to adverse consequences such as a decrease in the motivation to choose or …

Despite the voluminous evidence in support of the paradoxical finding that providing
individuals with more options can be detrimental to choice, the question of whether and …

Can there ever be too many options? We argue that because choice overload has multiple
antecedents, simply searching for a main effect across all conditions and a single “sufficient” …

Corrigendum to â•œChoice overload: A conceptual review and metaâ•’analysisâ•š [J Consum
Psychol 22 (2015) 333â• Page 1 Corrigendum Corrigendum to “Choice overload: A conceptual …

Too much of a good thing can be harmful. Choice overload, a compelling paradox in
consumer psychology, exemplifies this notion with the idea that offering more product …

The number of alternatives available to people in many daytoday decisions has greatly
increased in Western societies. The present research sought to build upon recent research …

One of the most basic strategic decisions a retailer must take involves determining the
product assortment to offer inside the store. Despite the importance of the topic, there are …

Research regarding consumer choice and assortment size has led to contradictory findings.
Extant research demonstrates that consumers prefer large product assortments, as they are …

Many researchers have studied the interaction between choice overload and purchase
intention resulting in mixed and sometimes contradictory results. This study extended the …