Influencers on YouTube: a quantitative study on young people's use and perception of videos about political and societal topics

D Zimmermann, C Noll, L Gräßer, KU Hugger… - Current …, 2020 - Springer
The roles of YouTube videos and YouTubers for getting information about political and
societal topics are becoming gradually more important to young people. Quantitative …

Youth comprehension of political messages in YouTube videos

BT Bowyer, JE Kahne, E Middaugh - new media & society, 2017 - journals.sagepub.com
This article investigates the extent to which young people are able to comprehend the
political messages contained in satirical videos that circulate online. We do so through an …

Political influencers on YouTube: Business strategies and content characteristics

TS Fischer, C Kolo, C Mothes - Media and Communication, 2022 - cogitatiopress.com
Young media users increasingly engage with public affairs via social media such as
YouTube, where content is increasingly produced by influencers who neither represent …

YouTube-ification of political talk: An examination of persuasion appeals in viral video

K English, KD Sweetser… - American Behavioral …, 2011 - journals.sagepub.com
In 2008, US Internet users watched 14 billion videos on YouTube. During the 2008
presidential campaign, voters rated watching YouTube political videos as one of the top …

The influence of YouTubers on teenagers: a descriptive research about the role YouTubers play in the life of their teenage viewers

WM Westenberg - 2016 - essay.utwente.nl
Nowadays, teenagers are raised in an era of smartphones and do not remember a time
before social media. Most teenagers are active on social media starting at the age of 10 …

Youtubers' Social Functions and Their Influence on Pre-Adolescence.

S Aran-Ramspott, M Fedele, A Tarragó - Comunicar: Media Education …, 2018 - ERIC
This study focuses on the relationship between preadolescents and youtubers, with the
objective of observing how tweens integrate youtubers as referents of a teen digital culture …

Examining the consumption of radical content on YouTube

H Hosseinmardi, A Ghasemian… - Proceedings of the …, 2021 - National Acad Sciences
Although it is under-studied relative to other social media platforms, YouTube is arguably the
largest and most engaging online media consumption platform in the world. Recently …

[PDF][PDF] A supply and demand framework for YouTube politics

K Munger, J Phillips - preprint, 2019 - osf.io
Youtube is the most used social network in the United States. However, for a combination of
sociological and technical reasons, there exist little quantitative social science research on …

Searching for oneself on YouTube: Teenage peer socialization and social recognition processes

C Balleys, F Millerand, C Thoër… - Social Media+ …, 2020 - journals.sagepub.com
YouTube is the preferred online platform for today's teenagers. As such, this article explores
the relationship between socialization processes in adolescent peer culture and the …

Social media influence on young people and children: Analysis on Instagram, Twitter and YouTube

R Lozano-Blasco, M Mira-Aladrén, M Gil-Lamata - Comunicar, 2023 - eprints.rclis.org
Social networking sites are a new ecosystem of social relations in which adolescents follow
public figures or influencers: instagrammers, tweeters and youtubers. Their behaviour in the …