Predicting the antecedents of trust in social commerce–A hybrid structural equation modeling with neural network approach
Trust is an essential concern in s-commerce. Though existing research has studied the
association between trust and purchasing intention; the determinants of the formation of trust …
association between trust and purchasing intention; the determinants of the formation of trust …
Uncovering the antecedents of trust in social commerce: an application of the non-linear artificial neural network approach
Purpose The internet creates ample opportunities to start a mobile social commerce
business. The literature confirms the issue of customer trust for social commerce businesses …
business. The literature confirms the issue of customer trust for social commerce businesses …
Social word of mouth: How trust develops in the market
Consumer trust is essential for a business to successfully promote new products and
services. This paper develops a trust model from a social commerce perspective by …
services. This paper develops a trust model from a social commerce perspective by …
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Trust is a crucial issue in online shopping environments, but it is more important in social
commerce platforms due to the salient role of peer-generated contents. This article …
commerce platforms due to the salient role of peer-generated contents. This article …
Social networking services and social trust in social commerce: A PLS-SEM approach
O Sohaib - Journal of Global Information Management (JGIM), 2021 - igi-global.com
This study researches the mediating consequence of social trust (identification-based trust
and information-based trust) on the relationship between social networking services (SNS) …
and information-based trust) on the relationship between social networking services (SNS) …
Trust and consumers' purchase intention in a social commerce platform: A meta-analytic approach
E-commerce and social media integration are becoming increasingly popular throughout the
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
world, particularly with the emergence of Web 2.0 technology. In a social commerce (SC) …
Building e-commerce satisfaction and boosting sales: The role of social commerce trust and its antecedents
Consumers are relying increasingly on social commerce for making their purchase
decisions, and e-vendors have great interests in applying social commerce features in the …
decisions, and e-vendors have great interests in applying social commerce features in the …
An integrated view of particularized trust in social commerce: An empirical investigation
With the prevalence of social media and social networking, social commerce is becoming
increasingly popular in both business and research areas. As in other types of e-commerce …
increasingly popular in both business and research areas. As in other types of e-commerce …
The impact of positive valence and negative valence on social commerce purchase intention
N Hajli - Information Technology & People, 2020 - emerald.com
Purpose New research emphasizes the importance of social communications in e-
commerce purchase decision-making processes but there are many technical and social …
commerce purchase decision-making processes but there are many technical and social …
Investigating the role of social presence dimensions and information support on consumers' trust and shopping intentions
Social presence of consumers is increasingly important in social commerce and online
merchants are looking for ways to enhance that for boosting consumers? trust and product …
merchants are looking for ways to enhance that for boosting consumers? trust and product …