Ambivalent attitudes exist toward vegans: While people may admire vegans' moral aims and
commitment, they may also derogate vegans for seeming arrogant and over committed …

Over the last decade, vegan advocates have become a growing minority. By arguing against
animal-product consumption and imposing the virtue-loaded call to “go vegan,” advocates …

Plant-based diets are quickly gaining popularity for their benefits to animal welfare, the
environment, and public health. Compared to meat-eaters, meat-abstainers such as …

Adding to research on the form and content of anti-vegan sentiment, recent scholarship has
identified a group of individuals who self-subscribe as “anti-vegan”. Here, we sought to …

The aims of this study were to identify the animal ethical profile of vegetarians, vegans, and
meat-eaters. Using questionnaire data collected in 2013 (n= 356), we measured propensity …

Most people consume meat regularly but simultaneously claim to be animal lovers, which
should lead to a state of cognitive dissonance and cause distress. Against this backdrop, it is …

In this preregistered study we examined why people with an omnivorous diet (ie, omnivores)
would view vegetarians and vegans (ie, veg* ns) as less socially attractive based on their …

The aim of this work is to explore the relation between morality and diet choice by
investigating how animal and human welfare attitudes and donation behaviors can predict a …

The most common motivation people have for becoming vegetarian is ethical concern about
using animals for food. One ideology called speciesism—which entails assigning different …

Animal-based diets in Western countries are increasingly regarded as unsustainable
because of their impact on human health, environmental and animal welfare. Promoting …