Corporate social responsibility (CSR) information can now be disseminated via social
networking sites. An organization's image and upcoming portfolios are directly affected by …

Social network sites are a new communication channel to convey CSR information. They are
interactive channels that let users participate, spread content and generate positive and …

Social media has emerged as a powerful and successful tool to disseminate information
relating to corporate social responsibility (CSR) in different industries, including the …

Social networks have presently become a global phenomenon. Social media offers
interactive platforms where people can create, share, and exchange information. In …

As more and more marketers incorporate social media as an integral part of the promotional
mix, rigorous investigation of the determinants that impact consumers' engagement in …

Social networking sites (SNSs), which are platforms based on user interactions, currently
play increasingly important roles in sharing electronic word-of-mouth (eWOM) among …

This study investigates cross-cultural differences between Chinese and American
consumers in the relationships of electronic word-of-mouth (eWOM) intentions and …

This paper investigates the effect of network centrality and network density on the propensity
to engage in positive and negative eWOM, using social networks usage as a moderating …

Purpose The nature of digital media channels are important factors in explaining consumers'
behavior over the Web, and specifically on social network sites (SNS). The purpose of this …

An increasing number of customers make purchase decisions according to social media
referrals. Social-network-based communication is becoming a necessity for companies to …