The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

This volume is intended for students and practitioners of advertising and of psychology. It is
designed as a text for use in colleges, schools of commerce and business, and other …

By the time we die, we will have spent an estimated one and a half years just watching TV
commercials. Advertising is an established and ever-present force and yet, as we move into …

This volume includes edited and revised versions of the papers delivered and discussed at
the recent Advertising and Consumer Psychology Conference. Following the theme of the …

3000. That's the number of marketing messages the average American confronts on a daily
basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up …

The authors outline forces that have led to changes in the advertising industry in recent
years, including cluttered environments, digital advertising and technological …

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and
influence of the ad world, Seducing the Subconscious explores the complexities of our …

In the 1980s our understanding of how advertising affects consumer behavior was
undergoing a dramatic transformation. Recent theoretical and methodological advances in …

The Fundamentals of Advertising is widely recognized as the most comprehensive and
informative introduction to the area for both professionals and students. The new edition has …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …