Purpose The purpose of this paper is to examine the relationship between personality
factors (ie neuroticism, agreeableness, extroversion, conscientiousness and openness) …

The goal of this research is to examine the effect of five intrinsic factors, namely, personality,
culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on …

Purpose With the growing acceptance of organised retail in Central India, it is important to
understand the impulse buying phenomenon and how it is influenced by consumer traits …

This paper is an attempt to examine some of the factors affecting impulsive buying behavior
of consumers in supermarkets. It also aims to verify the interrelationship between these …

Normally impulse buying is considered to take place in the presence of extrinsic factors
which lure customers into unplanned buying. The role of intrinsic factors in generating …

Impulse buying occurs when a consumer perceives an impulsive and persuasive stimulus to
buy something immediately. The main objective of this study is to figure out the relationship …

The purpose of this study is to investigate the effect of demographic factors (gender, age,
income, and education) on impulse buying behavior of consumers in Multan. The study …

This paper investigates the relationship between independent variables which are shopping
lifestyle of consumers, fashion involvement of consumers, pre-decision stage and post …

With the opening up of the economy and the proliferation of mall culture, the economic
relevance of impulsive buying behaviour has assumed significance. Impulsive buying …

The goal of this paper is to identify factors affecting consumer impulse buying behaviors at
supermarkets in Vietnam. Impulse purchase or impulse buying portrays purchases that …