Given Millennials' early digital life experiences, the adoption of social media tends to be
greater among members of this generation compared to older ones. However, studies that …

Recent advanced technologies have enabled travelers to communicate, interact, and form
relationships with destinations, businesses, and other travelers through social media …

While social media receive considerable scholarly attention, studies reveal mixed outcomes
in relation to its influence on tourists' destination choices. There is nonetheless a persistent …

Purpose The purpose of this study is to examine how one's social media use during travel, to
connect and/or to update, is related to selected personal values among Generation Z …

Travellers are increasingly turning to online user-generated content for vacation planning.
Previous studies have looked at a variety of factors to explain differing levels of social media …

This study develops a theoretical model that highlights the determinants of actual social
media (SM) usage for travel planning by combining theoretical frameworks from the …

Sharing travel experience on social media has become an important element of many
people's lifestyle, whether it be as a hobby, personal expression, economic rewards or other …

Purpose The cruise industry has used technology to attract more millennials than ever
before. The progression of social media has transformed the way young individuals gather …

The rapid proliferation and widespread adoption of social media have created significant
interest among tourism and recreation marketers. Social media, such as social networking …

Research regarding the use of social media among travelers has mainly focused on its
impact on travelers' travel planning process and there is consensus that travel decisions are …